Stop Applauding Volvo: The Brand That Stood Against Trump Can’t Hide Its Woke Roots
Volvo’s latest ad has some conservatives cheering—but let’s not kid ourselves, folks. This is the same brand that lectured America, stood against Trump, and pushed woke nonsense for years. Remember their iceberg stunt? Their EV promises they couldn’t keep? Now they want you to forget it all. Don’t be fooled—this is pandering at its finest from a brand rooted in hypocrisy, privilege, and out-of-touch leadership. It’s time we stop letting them off the hook.
Let’s get real here, folks. Volvo’s recent pivot to conservatism is like watching AOC suddenly wave the American flag. It’s not a change of heart; it’s a marketing ploy—a calculated move designed to manipulate. Don’t fall for it. This is the same Volvo that virtue-signaled its way through the Trump years, stood shoulder-to-shoulder with Greta’s climate theatrics, and screamed about being all-electric by 2030. Remember their iceberg ad? Yeah, that wasn’t a scene from a Bond movie—it was peak woke propaganda.
But now, they want us to forget all that. Suddenly, they’re marketing to the middle—conservatives, even. A soft-focus rebrand with an SUV spotlight and an eco-friendly wink. It’s insulting, really. Like slapping a fresh coat of paint on a crumbling house and hoping no one notices the rot inside.
Woke to the Core
Volvo isn’t just woke; it’s rooted in woke. Their marketing teams are an echo chamber of white privilege dressed up as progressivism. Look at their leadership—Northeast liberal arts graduates who spent summers in the Hamptons and winters skiing in Aspen, touting DEI initiatives while their departments are 80% women from the same privileged backgrounds. They cry diversity but hire their clones. They preach equity while they cling to inherited wealth and social connections.
And don’t get me started on the data. Women have outpaced men in college graduation rates for decades. In 2023 alone, 60% of undergrads were women. MBA programs? Same story—more women, lower admissions standards. Yet Volvo’s VP of Marketing will tell you her position was a hard-fought battle against the patriarchy. Sure. Just like her BMW-driving dad didn’t pay her bills until she was 30.
The Real Problem
Volvo’s leadership doesn’t understand America. They don’t care about the struggles of their dealers or the concerns of their customers. They’d rather post about DEI and Jan. 6 than focus on the product or the people who sell it. And let’s be honest—the people applauding Volvo’s latest “conservative” spot are the same ones who hated Jaguar for being edgy. Hypocrisy much?
But let’s not mistake this shift for a genuine change. This isn’t Volvo embracing the middle. This is Volvo hedging its bets. Maybe it’s pressure from China, maybe it’s a financial reality check, but this is a brand scrambling to stay relevant in a world where their previous playbook isn’t selling cars.
Conservatives, Take Note
Stop letting Volvo off the hook. They stood against Trump. They stood for woke. Their leadership thinks Jan. 6 was an insurrection on par with 9/11 or Oct. 7. Their hypocrisy knows no bounds.
If Volvo really wanted to change, they’d fire the DEI hires who failed at three other OEMs. They’d hire marketers who understand the customer and the dealer—not kids who spent a year backpacking through Europe on their parents’ dime. They’d stop lecturing the U.S. from their Swedish pedestal.
And where’s Greta? Why isn’t she calling out Volvo for walking back its EV promises? Why isn’t she mad at Sweden’s hypocrisy? Oh, that’s right—her anger is reserved for the U.S.
The Bottom Line
Volvo doesn’t deserve applause. They deserve scrutiny. This isn’t a redemption arc; it’s a PR move. And until we see real change—new leadership, new agencies, and a focus on the dealer and the product—this is just another case of woke pretending not to be woke.
Stay sharp, folks. Don’t let them fool you.
